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Prof. Richard Beswick


With over 30 years of experience in marketing, Professor Beswick is the founder and CEO of bms Ltd, an international marketing research consultancy, with offices in Switzerland and the USA. Apart from his well-established consulting experience, Prof. Beswick has held management positions with Simon Engineering, Gira, Biogen, E.M.S and Dow Chemical while also actively contributing as a faculty member and lecturer in several European and American Business schools since 1990.
Professor Beswick is a prolific researcher with published articles in European and American management and technical conferences and journals including world-renowned platforms such as the American Marketing Association, the European Marketing Association and IEEE at numerous international conferences on various facets of international marketing and markets. He is also the co-author of three books since 2000.
He holds a degree in Biology (BSc (Honours) University of London, UK) and post-graduate degrees in Agricultural Engineering (NCAE, UK) and Business Administration (University of Grenoble, France).
He has lived and worked in Great Britain, France and Switzerland and is a member of the American Marketing Association (AMA), European Market Research Society (ESOMAR), Swiss Market Research Society (VSMS), Swiss Marketing (SMC) and the Swiss Marketing Club (SMC).

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