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Market Research

BMS offers a comprehensive range of market research capabilities across a broad spectrum of international markets, including Europe, North America and Asia Pacific. Our market research projects range from worldwide customer satisfaction studies to niche sector market research and competitive intelligence.

BMS employs a wide range of market research techniques, including telephone and face-to-face interviewing, online surveys, internet research, focus groups, ethnographic and product testing, providing solutions for almost every marketing research need. bms uses state-of-the-art statistical software, in unison with tried and tested research methods to deliver actionable results in a form that can be readily assimilated into a client’s business decision-making process.

bms deploys advanced analysis techniques, including factor analysis, cluster analysis, regression analysis, perceptual mapping and conjoint analysis.

BMS always aims to provide actionable results by presenting the data in a way that the client can readily assimilate and exploit.

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Our Services

Market Intelligence

Market Intelligence

Distribution Channel Analysis

Distribution Channel Analysis

Communications Testing

Communications Testing

Brand Equity Evaluation

Brand Equity Evaluation

Pricing Research

Pricing Research

Voice of Customer (VoC) Surveys

Voice of Customer (VoC) Surveys

Benchmarking

Benchmarking

Market Description

Market Description

Opportunity Analysis

Opportunity Analysis

Product Concept Testing

Product Concept Testing

Competitive Intelligence

Competitive Intelligence

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